I just got a fundraising letter in the snail-mail. Can you believe it? They must be throwing everything out there.
Well, almost everything. The letter included a return envelope, but they were too cheap to spring for the stamp. LOL.
I just got called by a Republican telefundraising service. They said they were with America’s Next Generation; when I asked who that was, the lady hesitated and then said, “A SuperPac.” I asked where they got their money from and she said, “Republican donors like yourself.”
LOL. I’ve never donated to a Republican group in my life. I’ve never voted Republican in my life, either. How they got my name and number I have no clue, but this happens every now and then — last election I got called by a little old lady who said she was calling from the College Republicans. I mean, you could just tell she was 90 gazillion years old. I burst out laughing.
Anyway, I’m on some list, probably related to church stuff I’ve done. Some mailing list got merged with another mailing list which got merged with another list and then before you know it you’re getting direct mail pieces from Gary Bauer and campaign calls from Republican SuperPacs.
They wanted me to listen to their new ad, which was basically cherry-picked Obama quotes preceded by a scary-voiced announcer dude saying, “Obama said this but here he is in his own voice saying this!” They focused on Obamacare (“he said the individual mandate is not a tax but the Supreme Court said it is!”), the debt (“he said Bush’s debt was unpatriotic but his is worse!”) and Obama’s re-election (“he said he should be a one term president if he didn’t get the job done! Well?! WELL?!“). Then, oddly, I got returned to a real person who wanted to know what else I wanted to hear in future ads. I told them I didn’t want to hear any of this crap and why the hell were they calling registered Democrats and Obama volunteers? They had no clue.
Of course not.
According to OpenSecrets, this anti-Obama SuperPac has spent a big chunk of its money on a company called InfoCision Management Corporation, the nation’s second-largest telemarketing company. Apparently asking you to tell them what other issues you want raised in future ads is the latest in call center campaigning! It personalizes the call! Makes it seem less scripted! Creates a connection between the organization and the individual! Increases the fulfillment rate exponentially! Strategery! Technology!
I dunno, but it seems to me that might work better on something like raising money for the symphony or art league, less well on trying to uproot a president. It also might help if they didn’t call registered Democrats when raising money for Republicans — you know, a little more “info” with your “cision”? But what do I know.
I thought this was funny: Via the Sunlight Foundation, here’s the office of America’s Next Generation:
Anyway, I’m starting to think that campaigns are running out of ideas. They’ve got all this money thanks to the Supreme Court and no clue what to do with it. They’ve reduced themselves to spam marketers, bombarding everyone with this stuff and hoping something, somewhere sticks. Spamming only works because it costs next to nothing to send 100,000 Viagra and porn e-mails. I’m not sure that works with telefundraising and TV ads though.
Furthermore, we’re starting to read about how people might be tuning out TV campaign ads. No! Say it ain’t so! This is really bad news for the media, since campaign ads are their bread and butter these days. Hell, the news media started gearing up for the 2012 election the day after Obama was elected. It just never stops with them.
It’s almost kind of funny, except it’s not.