I guess we’re coming up on Breast Cancer Awareness Month because everywhere I look I see pink crap for sale. Can we just stop with the pink already, please? I find it so insulting. You know, pink is for girls and breast cancer is a girl thing (even though boys get it too) so c’mon corporate America! Let’s make everything pink and show how much we care! Pfft. It’s demeaning.
There was a lot of discussion about pinkwashing during the Susan G. Komen flap earlier this year, and from my brief foray into consumerism this weekend, pinkwashing remains popular — today at Target we saw a ginormous package of Bounty paper towels sporting that obnoxious pink swoosh (Also, let me say, if you want Bounty paper towels, Target has devoted an entire acre of the store to this one product. You can get big rolls, bigger rolls, mega-rolls, Super Gigantic rolls, select-a-size rolls, you name it. But it’s all the same thing. Reminds me of when I visited the USSR in the early ’80s and went to a canned tuna fish store. All they sold was the government tuna, identical cans, and people waited in line for hours for it.)
What’s interesting is that the Komen name is no longer plastered all over this pink stuff. The stuff is still pink, and it’s “for the cure” or “for the cause,” but no one tells you where the money goes. I’m assuming Komen, but I’m still pissed at them, especially after Karen Handel’s book reignited every ill feeling I had toward that organization.
Anyway, this whole pink jones corporate America has discovered has led us in some really ridiculous territory. This morning Mr. Beale asked me if I wanted a pink pistol. You know, “for the cause”? Then he showed me all of the pink crap you can get for your next Breast Cancer Awareness wildlife slaughter, which was advertised in today’s newspaper. Because nothing says you care like field dressing a deer with your pink knife. Or how about a pink stun gun? Can’t think of any better way to tell a potential rapist not to fuck with me in that dark alley than pulling out a bubblegum pink Zap Stick.
As always, click to embiggen: