Nashville’s largest healthcare provider, St. Thomas Health, has been running this super-creepy “faith-healing” ad campaign for the past year or so now. I can’t even tell you how offensive and obnoxious I find it. It
exploits is based on a quote from the Gospel of Luke, “nothing shall be impossible with God,” and while they leave out the “with God” part, the images that accompany the campaign are so overtly religious, it’s obvious what they’re selling here: faith-healing, snake-oil, and promises of miracles for those who believe.
How does this not trivialize religion?
The TV ads are even worse. Seeing a team of doctors and nurses holding hands in prayer over an operating table does not make me want to go to this hospital. It makes me want to run in the opposite direction, as far and as fast as possible. It does not inspire confidence in the surgical team. It makes me think of this charlatan:
On top of which, there are quite a few things that are impossible at St. Thomas Hospital. An abortion, for one thing.
I’ve been really uncomfortable with this ad campaign for a long, long time, and while I haven’t posted about it, others have (notably the Huffington Post, here, and this medical blog, here.) Interestingly, some of the campaign’s biggest detractors are religious people. From the latter link:
As I drive home from work (at an unashamedly for-profit hospital) everyday, I pass one of Nashville’s omnipresent “Nothing shall be impossible” billboards. While I am a Bible believing Christian with complete faith in God’s miraculous healing powers, the sight of the ad campaign makes me uneasy. I’m not one to be particularly politically correct or easily offended but the ad campaign gives off the illusion that if you become a patient at St. Thomas, God’s healing power is on your side.
To me, the scriptural slogan seems to imply an unintended opposite effect- it minimizes the power of God. My God cannot be contained within one hospital’s walls. He does not work in ways that we can direct with publicity stunts, let alone ways we can ever hope to understand. He may choose to heal you as a patient at St. Thomas…but he may not. That’s for him to decide, not for hospital admins looking for a raise to direct.
It’s just so tacky to exploit peoples’ religious feelings to sell something. It’s gross, and it’s disrespectful. And let’s take a look at exactly what kind of miracle we’re selling here, shall we?
Few of the people I spoke to had any idea about the actual context of Luke 1:37. It comes when Mary questions the angel Gabriel about how she will become pregnant since she is a virgin. Gabriel points to her cousin Elizabeth, who is pregnant after many years of having been barren, and announces, “nothing will be impossible with God” (NRSV). Indeed, Mary does become pregnant. The implication of draping this verse across a hospital entrance is that any kind of healing is possible: a barren woman becomes pregnant, and then even a virgin becomes pregnant.
St. Thomas Health does not offer fertility treatments.
So much fail.