Apparently, a super crappy logo:
Seriously, our state government just paid $46,000 for that? Excuse me, I got so bored looking at it that I fell asleep. Someone wake me uuu… oh wow, I did it again.
This is a seriously shitty logo in every way a logo can be shitty, chief among them being it’s so generic it could be Indiana if they just added a bottom to the “T.” It also kinda looks like the LP Building Products logo, which not coincidentally the marketing company that designed the state’s new logo also represents. I wonder if they designed their logo, too. This logo is so utterly lacking in any creativity that I have to think there’s another agenda at play. Like someone’s favorite PR company needed some work to do, or some big donor’s daughter needed a class project.
I can’t imagine what was wrong with our old logo:
I liked this. According to Wikipedia, the three stars represent East, Middle and West Tennessee. It’s distinctive. The circle and stars is our state flag. It’s simple but we all know what it means.
So, why change what ain’t broken?
Reaction has been swift:
This being the age of social media, the new logo has a Twitter account. A sample:
I’ve also seen some funny logo parodies. For instance: