This is why we can’t have nice things, everybody:
Tribune Publishing, the parent company that owns several storied and proud newspapers in the US including the Chicago Tribune and the Los Angeles Times, announced on Thursday that it would be changing its name to “tronc Inc.”
That’s with one lowercase t and one uppercase I.
In a press release, the company said that tronc Inc would be “a content curation and monetization company focused on creating and distributing premium, verified content across all channels”.
The name, according to the release, is a shortening of Tribune Online Content.
“tronc pools the company’s leading media brands and leverages innovative technology to deliver personalized and interactive experiences to its 60m monthly users,” the release continued, using the lower-case t despite the word coming at the beginning of the sentence.
Ooooh “content curation and monetization”! Just what consumers have been clamoring for! Call me old-fashioned but I don’t want “personalized and interactive experiences.” I just want the fucking news. Is that so hard?
Twitter, of course, went apeshit.