Patriotism as a marketing ploy is something we haven’t seen since the Bush years, but it appears to be making a comeback. We’ve got two local ads here in Nashville that exploit patriotism, and I’m trying to decide which is worse: Marathon Petroleum’s super-serious country song, “Full Tank of Freedom,” or the campy Eagle Steve character brought to us from U.S. Pest Protection.
Check out Marathon’s “Full Tank of Freedom”:
Can you say cheesy? Wouldn’t “freedom” mean not having to buy any gas in the first place? And considering how we’ve gone to war in the Middle East to secure that supply of “freedom”, this just strikes me as completely tone deaf. All I can say is, this song makes me glad I drive an electric car.
Eagle Steve, on the other hand, is pure, undiluted camp:
Cheesy, yes, but in a self-aware, Colbert Report sort of way. My favorite part is when the man shakes hands (wings?) with the eagle.
Any super cheesy local ads in your town?