Hawking mattresses with a 9/11 sale is tacky enough, but Miracle Mattress of San Antonio, Texas outdid itself by re-creating the collapse of New York City’s Twin Towers with stacks of mattresses representing the World Trade Center:
In the social media video ad that has since been pulled, Cherise Bonanno appears on screen with two men standing by two stacks of mattresses, one topped by a U.S. flag.
“What better way to remember 9/11 than with a Twin Tower sale?” Bonanno says. “Right now you can get any sized mattress for a twin price.”
The men knock over the towers of bedding. Bonanno then lets out a small scream and says: “We will never forget.”
Jesus. Was there nobody around to knock some sense into these folks?
I’m not the most sentimental person out there, and I’ve come to see some of our annual 9/11 commemorations as over the top. But even I am offended by this particular brand of tackiness.