Category Archives: fear

>One Nation, Really Scared

>Are we wound a tad too tight, people? I’m thinking yes:

Gun scare defused at Cal State Dominguez Hills

Campus placed on lockdown because of reports of a man carrying a rifle. It turns out to be an ROTC student with a nonfunctioning training weapon.

By Susannah Rosenblatt and Andrew Blankstein, Los Angeles Times Staff Writers
10:01 AM PST, February 21, 2008

An ROTC student carrying a nonfunctioning rifle on the campus of Cal State Dominguez Hills in Carson prompted a large police response after students reported that they had seen a man carrying what appeared to be an assault rifle on school grounds, authorities said today.

Alarm about a possible gunman at the school lasted for about 45 minutes this morning as school officials went into lockdown and Los Angeles County sheriff’s deputies searched for a person matching the description given them by witnesses.

I’m just glad there weren’t any gun-toting faculty or students determined to handle this “threat” on their own. I can see this story having a much different, more tragic ending.

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Filed under fear, gun control, gun violence

>‘Tis The Season To Spread Fear

>This morning I was surprised to see one of these ads on CNN. They’re nearly identical to the “wait for marriage to have sex or your life will be ruined” PSAs I wrote about in early September; both ads feature cute little kids, and both creeped me out enormously.

The terrorism ad went like this:

[Child’s voice:] Mom?
Dad?
How long should I wait for you?
Mom…
If I’m at soccer practice …
What if something happens?
Will you come get me?
[Announcer:] There’s no reason not to have a plan in case of a terrorist attack.
[Child’s voice:] Mom, if you’re not home, should we go to the neighbors’ house?
[Announcer:] And some extremely good reasons why you should.
[Child’s voice:] Can you tell me?
[Announcer:] Talk to your family about what you should do in case of an emergency.

Using cute little children and scary words like “terrorist attack” in the same 30 second spot is pretty emotionally manipulative, but that’s also why it’s such an effective fear tool. Using child actors to ask “Mom, what if something happens? How will I find you?” sure tugs on the heartstrings. Add an announcer’s voice reminding us that we need to be prepared for a terrorist attack and I get a visceral “Ohmygod” feeling in the gut.

I also have to wonder why we’re seeing these particular PSAs now. Ready.gov has all sorts of emergency preparedness PSAs; why the terrorism ones? I mean, it’s hurricane season; how about telling families to be prepared for that? Or how about earthquakes. Electricity grid failures. Bridge collapses. Toxic waste spills. Africanized bees, body snatcher invasions, little green men from Mars. Seriously, why did they have to say be prepared for a “terrorist attack” specifically?

This is actually an old campaign that started in 2004, but I think this particular ad is new, as its not listed on Ready.gov’s PSA menu.

But regardless, seeing ads telling moms to be prepared for a terrorist attack at the same time the White House is trying desperately to keep funding for the Iraq strikes me as rather fishy.

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Filed under fear, Homeland Security, PSAs, Ready.gov